The 2009 Softletter Free Use (Freemium) and Trial Access Survey
Dear Colleague:
As you may know, Softletter, now in its 25th year of publication, publishes a series of annual surveys that examine every aspect of running a successful software business. This survey covers free and trial access metrics and conversion to sales numbers for SaaS (Software as a Service) companies.
Most SaaS companies do not offer both free and trial access programs and if you are one of these companies, simply answer "no" to the question that enquires if you execute a Free or Trial program and you will be taken to the appropriate section of the survey. If you do offer both types of programs, please fill out both sections of the survey.
We're looking for some fairly standard information and will use this data to identify trends and current benchmarks that you can use to determine how your own numbers, processes and practices compare to those of comparable companies. In addition, we analyze information based on company development stages, an important factor that allows us to establish medians for companies in different market sectors. The entire survey is 20 to 30 questions, based on responses, and should take approximately 15 to 20 minutes to complete. Please pass this invitation along to a colleague in the industry who you feel should participate.
Everyone who supplies data for this survey will receive complimentary access to the complete summary results in October/November issues of Softletter. Of course, all responses will be strictly confidential. We won't disclose or identify data about any individuals or about participating companies. Please note that if you do not complete the entire survey, you won't receive access to the complete summary copy of the results. Also note that we will be sending notification of availability of the summary results via E-mail; if you provide us with a non-working address you won't be notified. We're sorry, we don't have the time to deal with whitelist verification and suggest you add softgram@softletter.com and rickchapman@softletter.com to your approved recipients lists to ensure you receive the survey results.
This survey uses conditional branching but at some points we have decided to not implement it to enable you to see questions on which we'll developing our survey and report metrics even if you do not currently carry out these activities. In all cases, we have provided the option for you to tell us this activity is not applicable.
Do not forget to push the Submit Survey button at the end of the questionnaire and then wait for the acknowledgement page.
Again, final survey summary results will appear in our October/November issues of Softletter. This survey closes October 21st.
For more information on subscribing to Softletter and Softletter publications such as The Softletter Financial and Software as a Service Reports, please go to http://www.softletter.com.
Many thanks for your help!
The 2009 Softletter Telesales Compensation and Efficiency Survey is Now Open
Dear Colleague:
As you may know, Softletter, now in its 25th year of publication, publishes a series of annual surveys that examine every aspect of running a successful software business. This survey covers sales compensation processes and practices for a software firm's telesales force.
Softletter defines a telesales force as a group within your organization or one directed by your organization that is directly responsible for closing business via a variety of remote sales techniques, including phone calls, remote product demonstrations, responses to requests for pricing on your products and services generated by your marketing efforts and similar tactics. If your outbound group(s) focuses its efforts on lead generation but does not close business directly, we define them as a telemarketing group and you should not take this survey.
We're looking for some fairly standard information and will use this data to identify trends and current benchmarks that you can use to determine how your own numbers, processes and practices compare to those of comparable companies. In addition, we analyze information based on company development stages, an important factor that allows us to establish medians for companies in different market sectors. We also break companies down into four basic classes: desktop/retail, OEM, on premise, client/server, and SaaS. The entire survey is 25-30 questions, based on responses, and should take approximately 15 to 20 minutes to complete.
Everyone who supplies data for this survey will receive a complimentary copy of the complete summary results in the May/June issues of Softletter. Of course, all responses will be strictly confidential. We won't disclose or identify data about any individuals or about participating companies. Please note that if you do not complete the entire survey, we can't send you a complete summary copy of the results.
Results from this survey as well as the Softletter Direct Sales survey will be presented at Softletter's SaaS University conference in Chicago, June 30-July 1/2. Click here to find out more.
Do not forget to push the Submit Survey button at the end of the questionnaire and then wait for the acknowledgement page.
Again, final survey summary results will appear in our May/June 2009 issues of Softletter. This survey closes June 21st.
Participate Today
|